CES Solar Shop: A Campaign That Connects

When asked to design a few ads, we saw an opportunity to do something bigger — to create a campaign that would cut through the noise.

Traditional campaigns in this sector lead with panels, prices and technical jargon — which can often be an instant turn-off. Instead, this campaign speaks to something more human: the everyday moments that cheaper energy can make better.

By focusing on the benefits rather than the product, we created a message people can relate to — before even realising what’s being sold. It’s an approach designed to spark curiosity, build interest and feel more like a lifestyle message than a sales pitch.

The result is a campaign that works across channels — from posters to digital — and captures attention without ever needing to shout “solar” first.