City of Swansea Magazine: From Discarded to Desired

Designed to break away from the throwaway nature of most free local magazines, this publication aimed to feel more like a coffee table book than a flyer. With a striking graphic editorial style and carefully considered layout, the magazine was built to be kept, shared, and revisited — increasing exposure and return on investment for advertisers. I led the design from concept to delivery, creating a publication that stood out visually and offered genuine value for both readers and businesses.