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City Training Group: Communicating Confidence at Institutional Level
Project type
Graphic Design
Location
Cardiff
Alongside the brand refresh, a suite of professional documents was created for City Training Group to support conversations with Adult Skills Funding providers, councils, local authorities and further education colleges.
These audiences demand clarity, credibility and structure. The documents were designed to present complex information in a clear, confident and accessible way — balancing authority with approachability. Strong layouts, consistent branding and carefully considered hierarchy helped ensure key messages landed quickly, while reinforcing City Training Group’s position as a capable, reliable partner.
More than just information packs, the documents acted as sales tools. They gave City Training Group the confidence to engage at institutional level, supporting funding discussions, partnerships and procurement processes with materials that looked as professional and well-organised as the organisation itself.
