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Heatforce: Building a Brand That Connects

Project type

Advertising

Location

Cardiff

Heatforce had an established presence in the home energy sector — but no clear visual identity to match its ambitions. The look and feel were inconsistent, making it difficult to build trust and recognition across channels.

We set out to create something bolder. A visual language built around three powerful words: Power, Control, and Charge. These became the backbone of a clean, confident and campaignable brand system — instantly recognisable and flexible enough to work everywhere.

Strong typography, impactful imagery and bold graphic elements came together to give Heatforce a distinctive identity. One that can cut through the noise, communicate value at a glance, and scale across print, digital, and social platforms.

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