Motorpoint: Driving Better Email Design

Explored a revised approach to a recent Motorpoint marketing email, reworking a templated layout into something more aligned with a recognisable and consistent brand presence. The original format followed a standard email structure, prioritising function over impact.

The redesign focused on introducing clearer hierarchy, stronger messaging and a more considered visual identity. Rather than relying on a generic template, the layout was built to feel intentional and ownable, using structure, contrast and tone to better guide the reader and reinforce the brand. The result is a more engaging and purposeful email, designed to stand out in the inbox and communicate with greater clarity.