Peacocks: Luxury Look, Everyday Price

For Peacocks’ lingerie campaign, the challenge was clear — shake off the budget-store perception and deliver advertising that could sit alongside premium fashion brands. I created a campaign that leaned into sophistication and style, using bold imagery and clean design to elevate the brand’s appeal.

The twist came in the price point. By pairing aspirational visuals with Peacocks’ accessible pricing, the campaign surprised and engaged customers, changing how they viewed the brand and driving both attention and sales. It proved that with the right creative approach, even a value-focused retailer can command a premium presence.