Tatami Fightwear: The Power of Print

Tasked with creating something Tatami had never attempted before, I produced a Christmas catalogue to launch the upcoming season’s products. Carefully crafted with a refined, editorial approach, the catalogue positioned the brand with confidence — impressing directors internally while sparking genuine excitement from customers. The result was more than a seasonal promotion; it became a powerful sales driver and proof of how considered design can elevate a brand’s impact.