Volt: Selling the Benefits of Going Electric

Electric car advertising can often focus heavily on the vehicle itself, while overlooking the things that actually make the decision easier for the customer. For Volt, the opportunity was to communicate more than just the car, highlighting the practical benefits and added confidence that came with making the switch.

I redesigned the creative around a more memorable visual identity, using lifestyle photography and clear, benefit-led messaging to bring the proposition to life. Home charging, two years’ free servicing and the wider convenience of the package became central to the campaign, giving customers more reasons to consider Volt beyond the vehicle alone.

The result is a more engaging and commercially focused approach to electric vehicle advertising, built around what the customer gets rather than simply what they drive.