Geely: More than a price point

A campaign concept for the Geely Starray plug-in hybrid, focused on creating a stronger visual connection between pricing and creative execution. Automotive finance offers are often treated as secondary information, with the design working around them. This concept reverses that approach by making the offer itself the foundation of the creative.

Using oversized typography and a simplified layout, the key finance figures become both the message and the visual device, creating an execution that is immediate, recognisable and easy to understand. Rather than competing with supporting graphics or excessive detail, the design allows the pricing to take centre stage while maintaining a strong visual presence.

The result is a more impactful approach to offer-led advertising, demonstrating how finance messaging can become an integral part of the creative rather than simply information added to it.