MG4 EV Urban: Small Car, Big Thinking

Developed a campaign for the MG4 EV Urban built around the idea that being compact doesn't mean compromising on what an electric car can offer. The creative uses simple, contrasting headlines such as “Small Car. Big Deal.” and “Plug In. Switch Off.” to highlight the practical benefits of the car while keeping the campaign playful, accessible and easy to understand.

Across the campaign, lifestyle imagery and concise messaging work together to position the MG4 EV Urban as an appealing choice for everyday driving, balancing its compact size with the freedom, convenience and enjoyment of going electric.