Driving Growth Through Design: Why I Started Twelve Point

Over the years, I’ve helped reshape brands, launch new products, and drive real commercial results — from helping grow Tatami Fightwear’s revenue by 20%, to playing a key role in bringing MrBeast’s £120 million Feastables brand to the UK.

But the more I worked on projects like these, the more I realised I wanted to be closer to the momentum — not just contributing to growth, but driving it.

My goal now is to directly help ambitious businesses grow through sharper, more strategic design. Not just visuals that look good, but work that earns attention, builds brand recognition, and leads to measurable results.

I bring a clear, commercial mindset to every project — identifying what’s working, what’s not, and how smart, strategic design can move the needle. From refreshing visual identities to launching new products, everything is built to connect with your audience and drive real growth.

If you’re building a business and want your design to do more — to sell more, engage better, and scale with you — I’d love to be part of that journey.

Let’s make your brand work harder — and grow faster.

—If this resonates, I’d love to hear from you.