From Inbox Filler to Inbox Winner

Making Motorpoint’s Message Unmissable

Email marketing is one of the toughest places to grab attention — you’re competing against hundreds of other subject lines, images, and offers fighting for a click. That’s why when I looked at Motorpoint’s original campaign, it was clear the design wasn’t doing the message justice.

The old email had all the right information, but it was buried in a layout that felt flat and uninspiring. For a brand that prides itself on great deals, the communication lacked impact — no bold hook, no real hierarchy, and no visual reason to stop scrolling.

My redesign set out to change that. The new version leads with a strong, memorable headline — BIG VALUE, SMALL PRICE — paired with high-impact imagery and a confident use of Motorpoint’s brand colours. The structure is clear and logical, with key offers and calls to action impossible to miss. Instead of blending in with the inbox, it demands attention.

It’s not just about looking better — it’s about selling better. By making the message bolder, the visuals sharper, and the calls to action more frequent and easier to click, the redesigned email gives Motorpoint’s offers the stage they deserve. Because in a busy inbox, design isn’t decoration — it’s the difference between being ignored and being chosen.