Helping Bold Brands Impress Bigger Ones

How great design builds trust — and opens doors

When a company like Influencer asks you to help them pitch to Samsung, you know you’re working in interesting territory. This wasn’t just about presenting pretty slides — it was about crafting a powerful first impression for a challenger brand, speaking to one of the biggest names in tech. And it had to work.

At its core, the job was simple: help one ambitious brand show another that it understands the challenge — and has a smart, relevant, creative way to solve it.

The challenge? Samsung needed to launch its AI-powered Galaxy smartphones into a market full of skepticism. Influencer wanted to show they could humanise that story — using creators and content to shift perception from suspicious technology to something useful, relatable, and even fun. My job was to help bring that vision to life.

From shaping the visual tone to structuring the story, the goal was clarity, confidence, and a sense of calm control — the kind that makes a global client stop, think, and trust.

That’s what I love doing: bringing design into the room not just as decoration, but as strategy. As a way to build trust, show intent, and push a conversation forward. Whether it’s a growing business pitching to a multinational, or a local brand trying to stand out in its market — the outcome is the same: good design creates momentum.

And when the stakes are high, momentum matters.

Want to make your next pitch work harder? I’d love to help. Let’s talk