The Most Expensive Email Is the One No One Reads

Most marketing emails completely undersell the businesses sending them. Not because email isn’t effective — it remains one of the highest-performing marketing channels — but because it’s rarely treated with the attention it deserves.

Inside many organisations, email design becomes an afterthought. It gets handed to someone who isn’t a designer, isn’t a marketer, and already has three other priorities waiting. The result is something rushed, generic, and disconnected from the brand it represents. For the sender, it’s just a quick task. For the customer, it’s another forgettable message.

But an email is more valuable than that. It’s a rare moment of direct access to someone who already cares enough to stay subscribed. That moment should feel like your brand at its best — clear, confident, and worth engaging with.

Good design doesn’t just look better — it performs better. It guides people to take action. It increases clicks and conversions. It builds trust over time. When emails are well-designed, customers notice — and so do the results.

When design becomes intentional, performance improves — consistently. Clear messaging generates stronger engagement. Better structure leads to higher click-through rates. A recognisable visual style builds brand confidence with every send.

The businesses that understand that are already ahead.