Turning Everyday Moments into Campaigns That Connect

The brief was simple: create a few ads to promote solar panels. But as with most briefs, there was an opportunity to do something more.

In a market crowded with technical claims and energy jargon, we saw a chance to make the message human. Rather than leading with kilowatts and price tags, this campaign speaks to everyday moments that resonate with almost everyone. Watching a film. Playing games. Charging your car. These are the real-world benefits of cheaper, sustainable energy — and that’s what people connect with.

The goal was to create a campaign that feels familiar before it sells anything. By removing the hard sell from the top of the message, the ads invite attention rather than demanding it. Viewers recognise themselves in the image before they ever think about “solar panels.”

This approach also makes the creative versatile — equally at home on billboards, bus shelters, digital banners or social media. It’s a lifestyle message first, a product message second. And in a space where everyone else is shouting about cost and technology, that difference is exactly what makes it stand out.