Turning Social Ads Into Business Results

When it comes to social advertising, design isn’t decoration — it’s performance. In the crowded world of Meta feeds and stories, you have only seconds to stop a scroll and make your case. If your ad lacks impact, clarity, or structure, it doesn’t just get ignored — it wastes budget.

That was the challenge with Consumer Energy Solutions’ “best-performing” ad. While it delivered some results, the flaws were clear: the message was lost, the calls to action were weak, the format wasn’t optimised, and the visual design failed to reflect the credibility of the brand.

We took it back to zero. Instead of tweaking, we rebuilt the creative with one aim: make the value impossible to miss. The benefit-led headline — “Act now and secure savings” — is bold and urgent. The visuals are clean and product-focused, using strong brand colours to establish instant recognition. The structure is designed for Meta, with dedicated formats for feed and story placements, not just lazy resizes. And multiple calls to action give the audience a clear next step at every stage.

The result? More than a better-looking ad. It’s an ad that works harder — one that communicates the offer in seconds, reinforces trust, and drives real action.

For us, this project is proof of what we believe: great design isn’t about looking good. It’s about helping businesses grow.